By Kate Stevenson, Department of Marketing – DePaul University’s Kellstadt Marketing Center is launching a collaborative certificate program with Chicagoland Interactive Marketing Association (CIMA) to promote interactive marketing and tap into local experts.
The sold-out spring session begins March 27 and runs for six weeks. In light of the popularity of the course, a second session of the CIMA Interactive Marketing certificate program
will be offered on Wednesdays, June 6 - July 18, 2012. Professionals are encouraged to apply as soon as possible because space is limited.
The Kellstadt Marketing Center
is excited to collaborate with one of the most forward-thinking professional associations in the interactive space in Chicago, and CIMA
shares that enthusiasm:
“As part of CIMA's devotion to the development and enhancement of the interactive space in Chicago, we are extremely excited and proud to partner with DePaul University to offer a new certification program that will help marketers with three years of professional experience improve their knowledge and application of interactive marketing.” (CIMA LinkedIn profile)
Students will benefit from the expertise of both J. Steven Kelly
, associate professor of marketing at DePaul, and industry leaders. Topics will include terminology and strategy for Internet search, social media, web analytics, mobile marketing and digital display advertising. Sections will be taught by Chicago-area professionals who are experts in their fields.
This is a non-degree course, and will not be taken for credit. Instead, participants will receive an Interactive Marketing Certificate from DePaul upon successful completion of the program (passing an examination based on the concepts taught in class).
The six-week summer session will take place every Wednesday evening, 6 p.m. to 9 p.m., at DePaul’s Loop Campus. Classes begin June 6 and run through July 18, with no class on July 4.
To register for the program, visit http://cpe.depaul.edu/cima
. Please contact Jurate Murray, associate director of the Kellstadt Marketing Center, at email@example.com
for any questions.Kate Stevenson is Communications Coordinator, Kellstadt Marketing Center and Department of Marketing at DePaul University.