By Kate Stevenson, Department of Marketing – “C’est une experience” is a popular French expression about enjoying every moment. Business students at DePaul certainly had a trip full of experiences this December during the two-week Paris Business Seminar.
Both Kellstadt Graduate School of Business students and undergraduate College of Commerce students attended the trip, accompanied by Associate Professor of Marketing
J. Steven Kelly and myself.
The goal of this yearly trip is to expose students to international business practices and help them become independent travelers and appreciate a foreign culture. We arranged ten visits to businesses in France including Veolia Environnement, Schneider Electric, Publicis Groupe, Digitas, Carlson Wagonlit, MetLife, Boston Scientific and Taittinger Champagne.
At Boston Scientific, Michael Onuscheck, the senior vice president of Europe, Middle East and Asia, explained how complicated international business can be, especially for a medical device company. Providing products to over 60 countries, each with their own regulations and policies on healthcare, can be a daunting task, and cultural understanding is key.
Alison Jarrett, MetLife eBusiness manager for Western Europe, taught us about living and working abroad. Her advice is simple but effective: “You are hired for your hard skills, but promoted for your soft skills.” These soft skills include understanding another culture, being able to conduct oneself professionally and adapting quickly—just the type of skills our students walked away with after two weeks of travel in Paris.
In addition to the business visits, experiencing French culture was a treat. As one student, Jenny Nuth, explained, “The food is magnificent. Even their ‘fast food’ is fancier than Illinois. For a reasonable price, we were served delicious gourmet foods. When I came back home to Chicago, I began missing the French cuisine.”
The food was just the tip of the iceberg. We also made a point to explore museums, ride the Metro train to every company visit, find St. Vincent de Paul’s grave, and navigate to different neighborhoods to make sure to get the full experience of Paris. We even visited two universities (ESSEC and SciencesPo) to have lunch with French students and compare educational experiences.
I would highly recommend that any business student consider taking a
study abroad seminar. It can help you gain not only solid career advantages, but also the soft skills that will help you in all aspects of life. Merci DePaul!
Kate Stevenson is Communications Coordinator, Kellstadt Marketing Center and Department of Marketing at DePaul University.